Browsing of dating site
The researchers selected 100,000 users of a large online dating site and gave half of them the ability to browse anonymously, which usually costs extra.
They became less inhibited and more likely to look at people of the same sex or a different race.
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Online dating provides opportunities we do not have in the real world, like scanning 100 potential sweethearts in an hour.
Yet it also erases any breadcrumbs that might lead to love.
A paper published online in February in Management Science finds that on the whole, this feature backfires.
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